Schwinn Bikes Brand Guide 2021

Crucially, Schwinn also failed to successfully break into the newly emerging markets of BMX and mountain biking in the mid/late 1970s. In both cases, Schwinn was initially dismissive of the new disciplines, before abruptly U-turning when they realized how popular they were – by which time it was already too late. In conjunction with this, Schwinn, along with other USA-based bike manufacturers, successfully campaigned in 1955 to raise import taxes on foreign bikes.

Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy "old timer" accessories such as kickstands that cycling aficionados had long since abandoned. While the Paramount still sold in limited numbers to this market, the model's customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive schwinn bikes 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called "Klunkers".

The frame also features an integrated rear rack, so you can carry panniers or attach a child seat and take your child along for the ride. Schwinn Collegiate is a classic hybrid bike with an attractive old-school-cool look. This model is special because each bicycle was designed in Madison, Wisconsin and the steel frames were hand-welded in Detroit, by Detroit Bikes.

If you want an authentic and affordable hybrid bike that will get the job done on any type of road, get Schwinn Discover. Schwinn Discover offers 21 gears with entry-level SRAM components, basic V-brakes, and really strong and light alloy rims. It also has front and rear fenders that will keep water and dirt off of your body when it starts raining. Schwinn Discover is here to help you discover what the word “comfortable” really means.

The battery is integrated into the down tube and offers 35 miles of range with a 288Wh capacity. Schwinn Coston is a lineup of four good-looking e-bikes that can serve different purposes. They offer excellent schwinn bikes components and come at an accessible price. Pacific Cycle bought what was left of this iconic American brand and started selling Schwinn models as “box store” bikes at Walmart, Target, and Toys R Us.